International Journal of Management

This article has examined how behavioural macroeconomics can help to explain economic effects in emerging economies and extends the study to the interactions between sentiment shocks, policy transmission and market volatility. But in addition to traditional macroeconomic fundamentals, consumer confidence and investor expectations and uncertainties will play an important role in how effective monetary/fiscal policy will be in the future. The potential multiplicative nature of behavioural reactions, the implications for financial stability and the implications for the policy outcomes are emphasised. The authors conclude that integration of behavioural indicators into the economy's macroeconomic policy-making process can enhance policy credibility, help make economies more resilient and facilitate the sustainable growth of more interconnected emerging market economies.

Among the many formats reshaping Indian retail, quick commerce (Q-commerce) stands out as the fastest expanding, built around the promise of getting groceries and everyday essentials to a customer's door in ten to twenty minutes via a tightly packed grid of neighbourhood 'dark stores'. Eternal Ltd. (previously known as Zomato) owns Blinkit, which sits at the top of this category countrywide, commanding an estimated 45-50% of GMV as early 2026 figures show. This paper turns its attention to how that nationwide story is unfolding at city level in Jaipur, Rajasthan — a Tier-2 metro of close to 4.6 million residents that has become a live battlefield among Blinkit, Zepto, Swiggy Instamart and Flipkart Minutes. Relying on secondary sources — industry reports, dark-store mapping records and peer-reviewed research on Q-commerce uptake — together with a proposed instrument for primary data collection, the paper unpacks what pushes consumers toward adoption (convenience, delivery speed, pricing and how easy the app is to use), does so through the lens of the Stimulus-Organism-Response (S-O-R) model, and weighs Blinkit's competitive footing in Jaipur against its rivals. What emerges is that Blinkit runs the widest dark-store network in the city (38 of the 91 quick-commerce stores mapped, close to 42% of the local total), which largely echoes its nationwide lead, while also suggesting that local variables — digital literacy, income levels, neighbourhood density — could shape adoption in a Tier-2 setting quite differently than they do in metro markets. The paper wraps up with practical implications for Blinkit's management and lays out directions for a future Jaipur-specific primary study.